Shash was born to create a line of sustainable and ethical clothing, with timeless and elegant collections that make each woman feel unique, special and feminine. 2017 became the best year for the entire Shash starting team. A birth of creations that go to the same rhythm as the sound of the sewing machines, of the sketches that become real and of the personality of its workers.
Madrid had to be the city where the brand was born, but it is also where Shash 's Atelier is located. Its basis: elegance. His distinctive style where the designs are the culmination of clean, simple silhouettes, with impeccable and comfortable materials.
But the best thing for us is the quality of its pieces, the Oeko-Texx ® certified fabrics, the cultivation of textile fibers for each collection, made with the hands of its artisans, one by one and without losing the smallest detail. The fiber materials and fabrics are sustainable. “Less is more” is their motto, their must have , because they prefer to choose high-quality pieces that are ethically created so that they last much longer than using lesser quality. That is why the making of the fabric, the dyeing of the presses, its manufacture, the packaging and even the recycling of the clothes is done in a sustainable way and taking care of all the details.
Art, movement, nature are the main inspiration for the pieces that Shash designs, mixed with simplicity, timelessness, minimalism, with the intention of achieving authenticity and freedom in each of his garments.
nature as beauty
The natural world is in fashion. Shash knows it well. That is why his designs are inspired by the natural world and the artistic world. A fusion of everything, united and made one. With classic lines, elegant with the fusion of art and perfect for any occasion. A distinctive style for all who want and want to express their most authentic self.
Shash 's team is passionate about the beauty of nature. In addition, to fight for perfection and in order to guarantee the high quality of its garments. Each garment is a source of pride for them, since each of them has an "all hands" process, that is, the entire team pays attention to each of the details, and time is not a problem for them, because , as in nature, everything takes its time.
"If we want to leave the beauty of our planet for future generations, we must take care of it, nurture it and return everything it has given us" this is the main value that Shash has and the one that made us fall in love. The planet is in danger, we all know it. Shash puts sustainability and the planet at the center of everything. Because the future of the planet lies in the knowledge we have and how we have decided to use it. They create awareness in their consumers about sustainable fashion, so that they are more aware and responsible with the environment.
unique pieces for everyone
Fluid lines, simple, smooth, unisex. Such are Shash 's designs. The blend of cotton, linen and viscose, all natural materials, are ecological and can be completely biodegradable in the soil. Fact that makes the garment 100% biodegradable and recyclable.
The quality of the threads is increased thanks to the softness and lightness of the fabric. In addition, the garments are moisture wicking, breathable and have antibacterial functions. Thanks to them, they do not need to be washed constantly and, thus, the garments last much longer in the closet.
The inspiration for her garments comes from anywhere, like in the soul of lands without borders, of unique stories, of conquest, of inner strength, of opportunities, of transformation. Any element can be an oasis of inspiration and perfection.
Natural beauty seduces and together with expression and simplicity, unique pieces are created in keeping with the melody that its future owner will wear. Discover the unique stories that each garment can tell, thus carving out a path that leaves an imprint on the infinity of whoever owns them.
If you want to take a trip with all your senses, don't miss the Shash collection. It is waiting for you on our website.